AI that talks with the operator
Co-creation with Natura: Design Thinking, an AI-powered operator assistant and a demonstration of voice interaction with an ABB robot.
Co-creation with Natura · Acervo Rufo Paganini
The challenge that brings people together.
How can artificial intelligence become part of an operator’s work? In the September 2024 account, the Natura partnership appears through the development of an AI-powered operator assistant, focused on everyday industrial challenges and decisions.
Choices that shape the application.
- 01
Bring technology closer to people and their operational context through a Design Thinking gathering.
- 02
Develop an operator assistant connecting AI with operational knowledge.
- 03
Explore voice as an interface: at Natura’s invitation, demonstrate GETTER AI interacting with an ABB robot.
Building is shared work.
Rufo participates in this story as GETTER’s founder and CEO, co-creating and presenting its technology. The AI solution is GETTER’s; the demonstrated robot is ABB’s. The work is presented alongside the teams and organizations involved.
The experience leaves a record.
The records show the development of the operator assistant and a demonstration of voice interaction with the ABB robot at a Natura leadership gathering. They are two concrete ways of bringing information, people and machines closer together.
What question does this story open in your organization?
Discuss this applicationSee the journey recordIn my own words · original caption
Dia de Design Thinking em uma das fábricas mais inspiradoras que tivemos o privilégio de conhecer. À medida que nos aproximamos do primeiro ano de parceria com a @naturabroficial — uma colaboração que evoluiu demais — criamos uma assistente de operador movida por IA. Essa IA foi criada para resolver desafios, aumentar a eficiência e otimizar decisões no dia a dia das operações. Viva a inovação aberta, a cocriação e o design transformacional! Tenho certeza de que este é apenas o começo! 🚀 *** Design Thinking Day at one of the most inspiring factories we’ve had the privilege to experience. As we approach the first year of partnership with @naturabroficial—a collaboration that has grown immensely—we’ve developed an AI-powered operator assistant. This AI was designed to tackle challenges, boost efficiency, and optimize decision-making in daily operations. Here’s to open innovation, co-creation, and transformational design! I’m sure this is just the beginning! 🚀 @williamfranco_wf @rrlraoni
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